Campaigns get planned at the last minute
Outsourced CRM marketing team for eCommerce
Email and CRM marketing someone finally owns
We help growing online stores get more out of the database they already have. We take over strategy, campaigns, automation, segmentation, reporting and the roadmap of what comes next.
Not a vendor that sends newsletters. A team that owns the growth of your CRM channel over the long term.
The problem
When nobody owns CRM marketing, the value in your database just sits there
Plenty of stores have a customer database, an email tool and a few automations. The problem is that the CRM channel rarely has a clear owner. Campaigns get put together at the last minute, nobody reviews the automations, and reporting shows clicks rather than real business impact.
Automations were built once and nobody has touched them since
The internal team is buried in operations and has no capacity for CRM strategy
You don't know whether email brings revenue on top, or just claims purchases that would have happened anyway
This is exactly where we come in.
Your outsourced CRM marketing team
What it means that we're your outsourced CRM marketing team
We don't show up just to "send newsletters". We take responsibility for the direction, the priorities, the execution and the evaluation of the CRM channel.
We hold the CRM roadmap
We decide what has the biggest impact, what can wait and what isn't worth doing at all. CRM marketing stops being a list of random ideas and starts having a clear plan.
We run campaigns and automation
We handle planning, copy, segments, setup, testing and evaluation. Campaigns and automations aren't treated in isolation, but as one system.
We find value in your existing database
We look at your customers, their behaviour, purchase frequency, categories of interest and the potential for repeat purchases.
We measure business impact
We don't just look at open rate. We track revenue, margin, repeat purchases and — where it makes sense — incrementality via control groups.
We keep things moving
We bring a backlog, priorities, new tests and regular reviews. The CRM channel shouldn't stand still just because the internal team is stretched.
We extend your team
We can work as a fully outsourced team, or as senior support for your in-house marketing — depending on what you need right now.
How we think about CRM marketing
We look at the whole relationship with the customer
We don't start by "adding a welcome flow". First we look for where the customer needs the right nudge — before the first purchase, after it, when a need recurs, when interest fades, or when they come back to the brand.
Clients & references
Online stores and brands we help grow their CRM marketing
We work with online stores and digital businesses that don't want email to be just a side channel. We help them set up the CRM marketing system, campaigns, automation, reporting and a long-term development plan.
„In various companies I have collaborated with dozens of partners. What I value most about working with Vielendark is the unique combination of professionalism and humanity, and also their ability to cover a wide range of responsibilities — from business consulting to the most technical tasks. A pleasant and beneficial cooperation.“
„Thanks to their expertise we ironed out the Bloomreach integration and maximised its features — resulting in increased revenue and overall efficiency of our digital campaigns.“
Patterns we see
Problem
The CRM channel had no clear ownership.
Approach
Audit, roadmap, new automations, regular reporting.
Outcome
The team got a clear plan of what to tackle first and how to measure impact.
Problem
A strong tool, but weak usage.
Approach
Segmentation, data work, campaigns and automation by customer behaviour.
Outcome
CRM marketing started working more systematically across campaigns and automation.
Problem
Reports showed performance, but not real business impact.
Approach
Reporting fixes, control groups where they make sense, a prioritised backlog.
Outcome
Better decisions about what to send, to whom and why.
How it works
How working together looks in practice
- 01
We see where CRM marketing stands today
We go through your data, campaigns, automations, database, consent, reporting and internal process. We find what works, what holds performance back and where the biggest value is leaking.
- 02
We set the priorities
We don't hand you a list of 50 ideas in no order. We decide what has the biggest business impact and what to tackle first.
- 03
We take over execution or support your team
Depending on the model, we run campaigns, automation and reporting, or we lead your team so they can do it in-house.
- 04
We review regularly and move the channel forward
CRM marketing isn't a one-off setup. We track results, look for new opportunities and keep adjusting the roadmap.
Ways to work together
Three ways to work with us
Pick the level of involvement that fits your team. You can move between them as you grow.
We build the foundation
For stores that have the tool and the database but need the right setup, priorities, automations, tracking and a first CRM marketing growth plan.
We lead your team
For companies that want to own CRM marketing in-house but need senior leadership, processes, know-how, reporting and regular quality control.
We run your CRM marketing
For stores that need an outsourced team. We take over campaigns, automation, segmentation, testing, reporting and the roadmap of further improvements.
Questions
What store owners ask before they start
Are you an agency or an outsourced team?
We work more like an outsourced CRM marketing team. We don't treat email as an isolated service, but as a channel that needs to be managed long-term — from strategy and roadmap through campaigns and automation to reporting and further improvements.
How much does it cost?
Engagements usually start from €3,500 per month. The price depends on the scope of campaigns and automations, the number of markets, the platform, and whether it's a setup, leading your team or fully running the channel.
How quickly will we see results?
The first automations are usually live within about three weeks, and first results tend to show within two to three months. We don't promise numbers blind — the audit tells us what's realistic.
Which platforms do you work with?
We are a certified Bloomreach Engagement partner and work with it daily, and we also run Klaviyo, Ecomail and other tools. If you don't have a platform yet, we help you choose one and design the setup.
Do we need our own CRM person?
No. We can take CRM marketing over entirely, or act as senior support for your internal team. It depends on whether you want to add capacity, build know-how in-house, or outsource the whole channel.
Do you do a one-off audit only?
Yes. If you're not sure yet whether you want a long-term engagement, we can start with an audit of your CRM and email channel. The output is a prioritised plan of what to fix, what to build, and where the biggest value is likely leaking.
Start here
Let's find out what CRM marketing could do better
On a 30-minute call we look at where your email and CRM channel stands today. No generic deck. We'll tell you where value is likely leaking and what we'd tackle first.
hallo@vielendark.com ← Back to vielendark.com