The direction,
technology
and
people
your CRM
marketing
needs
We help e-commerce and travel businesses communicate with their customers. We develop the strategy, create campaigns and set up automation. We can lead your CRM marketing or bring extra skills and support to your team.
From the first plan to a live campaign
We can manage your CRM marketing or take on the work your team needs help with.
Strategy and data
We use order and behaviour data to find where you lose repeat purchases, then rank priorities by impact and effort in a 90-day plan.
Campaigns and automation
We design communication across the whole customer lifecycle, from welcome to win-back. Shared frequency rules keep campaigns and automated journeys from competing for the same inbox.
Technology and results
We connect your online store or booking system to the platform so data arrives complete and on time. We measure impact against a control group, so you know what the communication really added.
Our own AI tools
They help us prepare language versions of campaigns and check links, copy and personalisation before sending. The time we save on routine work goes into strategy.
Three ways to work with us
We lead and run your CRM marketing
You get a CRM lead and a team to handle the day-to-day work. You set the business goals and budget. We take care of planning, campaigns, automation and reporting.
We set up your CRM marketing and train your team
A project with a clear outcome: a new strategy, a configured platform or live automated journeys. Afterwards your team carries on independently, with documentation and training.
We bring extra expertise to your team
Your CRM manager sets the priorities; our specialists add capacity and expertise where it is missing: campaigns, automation, data or development.
We can also start with email marketing or a single automated journey.
Official Bloomreach partner
Bloomreach is the platform we work with most. We help you implement it and use it day to day, from connecting customer data to running campaigns and automation.
10+years of CRM marketing and automation experience in our team
Starting out or changing platforms
We design the data model and events so you can segment and personalise in Bloomreach from day one, and decide what to launch first.
Improving your current setup
An audit reveals data issues, overlapping scenarios and features you pay for but do not use.
Adding specialist support
We add people who work in Bloomreach every day: scenarios, weblayers, recommendations, Jinja and data integrations.
Finding a team to run your CRM marketing
We take over planning and running campaigns and scenarios, including a monthly review of results.
What our clients say
“In various companies, I have collaborated with dozens of partners. What I value most about working with Vielendark is the unique combination of professionalism and humanity, and also their ability to cover a wide range of responsibilities from business consulting to the most technical tasks. It was a pleasant and beneficial cooperation.”
We work with e-commerce and travel businesses
Our clients sell fashion, footwear, eyewear and sports gear, as well as stays and trips. We help them communicate with customers while they choose, after they buy and when they are ready to order again.
Brands we’ve worked with
What would you like to improve in your CRM marketing?
Tell us what you are working on and where you need help. You don’t need to have it all figured out.