Automation that responds to what your customers do

We set up communication triggered by a sign-up, purchase, booking or a period of inactivity. For every automated journey, we also define when to skip a message or stop sending.

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Knowing when not to send matters too

A customer has already bought, changed a booking or just received another campaign. Your automation needs to account for that. Alongside the content, we define who enters a journey, what happens next and when it stops.

  • Journeys overlap and customers receive too many messages.
  • Missing data or integrations hold back new ideas.
  • Nobody is clearly responsible for maintaining live automation.

How we can help

Welcome new customers

We tailor communication to where people signed up and what interests them. A purchase or booking changes what they receive next.

Follow up after a purchase

Product advice, information before a trip or a useful addition to an order. Content and timing reflect the actual purchase.

Reconnect with customers

We contact people when another purchase could make sense. We look for useful content or a relevant offer before deciding whether a discount is needed.

How we start

We can manage the work for you, deliver a specific project or support your existing CRM team.

Ways to work with us

  1. Design the journey

    We agree on the goal, content, data and conditions for starting or stopping communication.

  2. Check the data and test exceptions

    We test missing information, duplicates, new orders and overlaps with other campaigns.

  3. Launch and set up checks

    We document the setup and agree who will maintain it. Checks help flag missing data or unexpected behaviour.

What we measure

We check that communication reaches the right people at the right time and whether it achieves its goal. We review it alongside other campaigns to avoid sending too many messages.

  • Correct triggering and stopping
  • Purchases or bookings
  • Message frequency and unsubscribes

Common questions

Which automation should we start with?

One that addresses a specific need and has reliable data available. Completing one useful journey is often better than starting ten.

Do we need every channel?

No. We choose channels that make sense for your customers and business, with the necessary permissions in place. Email may be enough to start.

Can you improve existing automation?

Yes. We first review its rules and integrations. We test changes alongside campaigns and journeys that are already running.

Who looks after it after launch?

Your team can take over with documentation and training, or we can manage it for you. We agree who does what before launch.

Let’s find the first automated journey worth building

Tell us how things work today and what you want to change. You don’t need to have it all figured out.

Let’s talk